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Abruzzo produces just one DOCG and three DOC wines that, though they carry brand names, used to be little known abroad and misjudged as cheap, generic, supermarket varieties. This is changing though, as of much of southern Italy the region is undergoing a gradual transition from bulk-wine production to bottled, boutique wines. In other words, a transition from a strictly industrial wine culture to one in which a limited and cared-for production that can bring commercial success and prosperity to the local residents.